A picture paints a thousands words. Illustration is creating original images to create and illustrate a story, emotion or message. Like art in many ways illustration is used more for passing on ideas and messages simply in a visual manner.
Illustration can be a marketing tool that can be used to advertise subliminally via style, fashion and personal appeal. It can focus on specific niche markets or have a universal appeal.
The aim is to create an image that “says it all” and leaves a lasting impression in the memory of all who see it. Illustration is the oldest form of marketing and story telling. It can be used to describe, evoke, provoke, excite and rally.