Increased Commercial Enquiries
Enhanced Brand Clarity: The new website communicated the firm’s legacy and values more clearly, aligning with its focus on reassurance, trust, and professionalism.
Increased Commercial Enquiries: By restructuring the services pages and focusing on high-value practice areas like Licensing, Commercial Property, and Corporate Law, the firm saw a notable increase in targeted enquiries from local businesses.
Improved Local Visibility: Through SEO-focused content creation around high-intent keywords (e.g., “commercial property solicitor Wexford”, “family law solicitors near me”), the firm improved its rankings for local search terms.
Stronger User Engagement: A simplified structure, improved service navigation, and compelling visual content (including realistic imagery for key service areas) led to more time spent on-site and lower bounce rates.
Project Overview
Lombard Cullen & Fitzpatrick, a trusted legal practice established in 1938, required a modern, client-focused website that would better reflect its legacy, its wide-ranging legal services, and its relevance to the current commercial market in Gorey and Wexford.
The redesign aimed to improve engagement, increase visibility in local searches, and drive more qualified enquiries, especially in licensing, corporate, and family law—without excluding core general practice areas.
Project Objectives
Highlight Legacy & Reassurance: Communicate the firm’s 85+ year reputation and the stability it offers clients in a clear, professional way.
Focus on High-Value Services: Present Licensing, Commercial Law, and Family Law as core services while integrating others seamlessly into the site.
Improve Lead Generation: Create focused service landing pages with strong CTAs and SEO optimization to convert search traffic into client enquiries.
Modernize Visual Identity: Replace outdated layouts with a fresh, responsive design using clean typography, meaningful imagery, and a reassuring tone of voice.
Development Highlights
SEO Strategy:
Keywords from Google Search Console were integrated into page structure and content, including terms such as “commercial lease solicitor”, “wills and probate solicitors”, and “family law solicitors Gorey”. Each service landing page was optimized to capture relevant local search traffic.Service-Focused Architecture:
Developed clear and distinct landing pages for each main service area, complete with tailored introductions, call-to-actions, and internal linking to improve navigation and user flow.Local Business Integration:
Messaging and content were adapted to appeal to North Wexford’s business community, including imagery and tone that reflect the firm’s deep ties to Gorey.Realistic Visual Content:
Image generation was used to reflect real-life client scenarios—particularly in sensitive areas like Family Law and Probate—conveying empathy, trust, and reassurance.
Technical Specifications
Platform: WordPress – enabling easy content updates and SEO flexibility.
Security: GDPR-compliant security features and SSL encryption implemented throughout.
Performance: Optimized for fast load speeds across desktop and mobile.
Analytics: Integrated with Google Analytics and Search Console for continuous performance tracking and refinement.
Conclusion
The redevelopment of the Lombard Cullen & Fitzpatrick Solicitors website marks a strategic leap forward in the firm’s digital presence. It honours the firm’s long-standing heritage while positioning it to grow in key areas such as corporate legal services, property law, and family law.
The project successfully balanced legacy with innovation, resulting in a professional, welcoming online platform that drives meaningful engagement and serves as a trusted first point of contact for clients.
Contact for More Information
This project showcases how thoughtful design and SEO-led content strategy can transform a traditional firm’s digital presence, increase leads, and strengthen market relevance.
If you’d like to discuss this project or learn how we can support your firm’s digital goals, please get in touch.