The mysterious process of designing a logo from scratch can sometimes be obscured by the appearance of a perfectly formed finished design that looks like it came out of a package. In actual fact it can take a quite a while and quite a number of concepts and developments to achieve.
Lets take a look at the process :
Stage one : Concept Exploration
After a discussion with the client we begin to develop the initial ideas with some development and use of preferred colours.
Stage two : Concept Development
Taking the concepts and developing one or two ideas a step further .
Stage three: Font Exploration
Deciding which font might best suit your business is an import step – and can sometimes take a delicate balance.
Stage four: Final Development
Exploring the final design in different environments with different background colours
Stage five: Final Design
Last step is to assemble the final design and deliver it as a package with guidelines on how the logo should be displayed in different environments explored in previous step.
